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Jacked In Two-Screen Interactive TV Deal With NBC Sports

INTERACTIVE TODAY | Tracy Swedlow | January 14, 2008

A Santa Monica-based company, called Jacked, Inc.--which was founded in June, 2006 and which recently secured $6.5 million in venture funding--has been tapped by NBC Sports to create a Web-based, two-screen interactive TV service, dubbed NBCSports.com Play Action, around the latter's "Sunday Night Football" broadcasts. The service--which builds on a similar service that Jacked created earlier for NBC Sports' broadcasts of Notre Dame football--is based on the company's SportsTop service and its TVTop platform (for which the company has filed 10 patents). SportsTop is billed by the company as a browser-based virtual desktop that provides viewers with a dashboard of dynamic, broadcast-synchronized content widgets (including media, statistics, commerce, communication, community and advertising widgets), which they can use to customize their experience of a sports broadcast in real time by adding, deleting, mixing, matching and resizing. Jacked claims that it analyzes live broadcasts, in order to aggregate and deliver contextually relevant content online to viewers in real time. "With more than half of viewers using a PC or mobile device while watching TV, it's clear that we don't live inside the television box anymore," Jacked CEO, Bryan Biniak, said in a prepared statement. "Jacked is the perfect game companion, incorporating the abundance of content online to create a dynamic experience that's relevant to what viewers are watching at that moment. This connection between the TV and PC is a powerful proposition that not only benefits consumers, but brands and networks alike, because it keeps the viewers engaged. We are thrilled to launch our brand with NBCSports.com and look forward to providing 'Sunday Night Football' fans with a viewing experience that will keep them coming back for more."
 
According to Jacked, its NBCSports.com Play Action service will offer a total of 19 widgets, including real-time statistics and scores, in-game photos from Getty Images and the Associated Press, Yahoo Flickr fan photos, player profiles, play-by-play commentary, and chat. Viewers can save their personalized dashboard for future broadcasts, the company says. Jacked, whose SportsTop service on its own Web site also offers real-time, synchronized enhancements for NBA, NFL and NCAA football broadcasts, says that it plans to extend the service to offer support for NCAA Basketball and NHL broadcasts in the coming months, and that the service will eventually enhance other programming in addition to sports broadcasts.

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Jacked, Inc. is NOT associated with or authorized by any of the television broadcast companies, networks, or cable companies or the amateur, collegiate, or professional sports teams, athletes, or leagues. Jacked, Inc. is a completely independent news and information service provided to individuals like YOU who seek greater connection and interaction. Jacked uses team and league names and logos solely to identify them and to provide information, and those names and logos do not indicate any sponsorship or licensing connection or any other connection between Jacked and those teams or leagues. Jacked, Inc. is the first provider of a state-of-the-art system to make it possible to receive the information you need while you are watching other media. The Jacked TVTop™, the Jacked SportsTop™, and Jacked are registered trademarks of Jacked, Inc.