Jacked.com Offers Interactive Online Experience for Super Bowl
Broadcast Engineering | February 22, 2008
Jacked, developer of a new webtop publishing platform designed to synchronize Internet content with live television, launched its SportsTop™ beta product to provide an interactive experience for the millions of viewers that tuned into Super Bowl XLII on two screens. The Jacked platform monitors the TV broadcast and automatically searches for and publishes relevant content to users’ PCs, such as player profiles, stats, in-game photos, videos and news in real time.
Jacked.com enabled users to configure a personal Super Bowl dashboard. During the game, consumers could log on and choose from a catalog of widgets that they could drag and drop onto the screen to create the perfect view. Jacked then populated the user's selected widgets with content from the Web and partner feeds and displayed the most relevant information based upon what was going on in the live broadcast.
