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Web Boutique Seeks to Click With High-End Crowd

LOS ANGELES BUSINESS JOURNAL | Booyean Lee | June 23, 2008

Sports Time

Last year, when Jacked Inc. first came up with the idea of developing “Webtops,” which allow users to receive customized, real-time information on their computer screens synchronized with programming on TV, some analysts called the concept a nerdy way to watch sports.

Now, its product will be integrated with TV network coverage of certain college football and basketball games. The company recently sealed a deal with Raycom Sports, producer of Atlantic Coast Conference and Southeastern Conference football and basketball games.

The company’s Web top synchronizes advertisement and other content with what’s happening on television at the time. Now, its platform will be integrated to the broadcast itself, with visual overlays on TV.

“For advertisers, this means that ads can be integrated both into broadcast and Web, allowing for a cross-platform media buy,” said Bryan Biniak, the company’s founder.

Jacked also works with NBC Sports and the National Hockey League’s NHL.com. Since receiving $6.5 million in funding earlier this year, the company has hired a new chief technology officer, Tony Schaller, previously senior vice president of strategic technology at Yahoo.

Jacked expects to hire six more employees, boosting staff at its Santa Monica headquarters to 25.

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Jacked, Inc. is NOT associated with or authorized by any of the television broadcast companies, networks, or cable companies or the amateur, collegiate, or professional sports teams, athletes, or leagues. Jacked, Inc. is a completely independent news and information service provided to individuals like YOU who seek greater connection and interaction. Jacked uses team and league names and logos solely to identify them and to provide information, and those names and logos do not indicate any sponsorship or licensing connection or any other connection between Jacked and those teams or leagues. Jacked, Inc. is the first provider of a state-of-the-art system to make it possible to receive the information you need while you are watching other media. The Jacked TVTop™, the Jacked SportsTop™, and Jacked are registered trademarks of Jacked, Inc.