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Jacked, Raycom Sports Announce 3-Year Deal

TV NEWSDAY | Mark K. Miller | June 24, 2008

Jacked Inc., the developer of a first customizable broadcast Webtop, signed a three-year partnership with Raycom Sports to integrate the Jacked SportsTop within Raycom broadcasts.

Through this partnership, Jacked will become the official second-screen publisher for Raycom Sports-produced NCAA Atlantic Coast Conference (ACC) and Southeastern Conference (SEC) college football and basketball games.

Jacked and Raycom Sports will provide a cross-platform product offering that integrates on-air, online and in-game promotions with a synchronous dashboard of real-time, interactive content and advertising for ACC and SEC broadcasts. The partnership will begin during the fall 2008 NCAA football season supporting Raycom's SEC and ACC HD Football packages, covering more than 37 million television households in more than 70 markets. Viewers of ACC and SEC games will initially have access to Jacked's customizable SportsTop through TheACC.com and RaycomSports.com respectively.

"The partnership with Raycom Sports enables Jacked to deliver our SportsTop to a network of sports fans seeking a deeper connection to the games they are watching," said Bryan Biniak, CEO of Jacked. "This partnership unites old and new media, opening new advertising opportunities that can advance the relationship between live broadcast and online models through geo-targeted and contextual advertising options targeted to unique viewers, game events and content."

The Jacked SportsTop supports all NBA, MLB and NHL games, as well as NCAA Division I football and basketball games, providing sports fans with a personalized browser-based, rich Internet Application that "dynamically synchronizes contextually-relevant online programming with sports broadcasts." Viewers can choose from a catalog of customizable widgets — which they can add, delete, resize and save to their preferences — that provide up-to-the-second player and game statistics, team photos, videos, news and interactive features including sports trivia and the ability to chat with fans in real time.

For the ACC and SEC SportsTops, Jacked will incorporate Raycom-owned content, including ACC and SEC game videos, interviews and highlights, into the widget offerings.

The Jacked multi-patent platform and SearchCasting technology allows advertisers to extend their brands to consumers online when they are most engaged in the broadcast experience via a real-time engagement, response and measurement solution.

Jacked said its users spend an average of 25 minutes on the SportsTop each time they log on, providing advertisers with a captive audience of sports fans and a variety of advertising options. Ads can be tied to contextual events during the broadcast, geo-targeted and eventually synchronized within broadcast commercials.

Copyright 2008 TV Newsday, Inc. All rights reserved.

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Jacked, Inc. is NOT associated with or authorized by any of the television broadcast companies, networks, or cable companies or the amateur, collegiate, or professional sports teams, athletes, or leagues. Jacked, Inc. is a completely independent news and information service provided to individuals like YOU who seek greater connection and interaction. Jacked uses team and league names and logos solely to identify them and to provide information, and those names and logos do not indicate any sponsorship or licensing connection or any other connection between Jacked and those teams or leagues. Jacked, Inc. is the first provider of a state-of-the-art system to make it possible to receive the information you need while you are watching other media. The Jacked TVTop™, the Jacked SportsTop™, and Jacked are registered trademarks of Jacked, Inc.