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NBC Sports, Jacked Create Online Experience For Notre Dame Football

SPORTS BUSINESS JOURNAL | Eric Fisher | August 31, 2007


NBC Sports has partnered with Jacked, a Santa Monica-based start-up technology firm, to create Play Action, a personalized online experience to complement its TV coverage of Notre Dame football.  In the Jacked Web module, to be located at both nbcsports.com and jacked.com, fans will see a continuous stream of real-time data, statistics, news feeds, chat windows and in-stadium photos, all loading up in direct context with the ongoing development of the game.
 
The free offering is particularly aimed at younger viewers who already frequently watch sports in concert with a laptop and seek out information during a game. Play Action will also include live video streams of NBC's pre-game, halftime and post-game shows produced for Notre Dame football coverage. The network is currently seeking a lead sponsor for the ad-supported venture.
 
"You have a great many fans that now will not do without their laptop, and the question for us became how we can package up this data, make it easier for our viewers to find, and make it all more engaging," said Perkins Miller, NBC Sports & Olympics Senior VP/Digital Media. "We’re looking to push the envelope and this product is incredibly innovative. It’s still an experiment, but we're very encouraged."
 
Jacked execs are now seeking to line up other similar network and team-level deals. Financial terms for the NBC pact were not disclosed, but similar to other Internet content partnerships, the deal involves revenue sharing of ad revenue.

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Jacked, Inc. is NOT associated with or authorized by any of the television broadcast companies, networks, or cable companies or the amateur, collegiate, or professional sports teams, athletes, or leagues. Jacked, Inc. is a completely independent news and information service provided to individuals like YOU who seek greater connection and interaction. Jacked uses team and league names and logos solely to identify them and to provide information, and those names and logos do not indicate any sponsorship or licensing connection or any other connection between Jacked and those teams or leagues. Jacked, Inc. is the first provider of a state-of-the-art system to make it possible to receive the information you need while you are watching other media. The Jacked TVTop™, the Jacked SportsTop™, and Jacked are registered trademarks of Jacked, Inc.