Jacked Expands Partnership With NBC and NBCSports.com
SPORTS BUSINESS DAILY | Eric Fisher | December 19, 2007
Jacked, a California technology startup that this fall debuted an advanced set of online enhancements to TV sports broadcasts, has expanded its partnership with NBC and NBCSports.com to feature its Play Action module for the net’s Sunday night NFL broadcasts. NBC had previously used Jacked’s Play Action for its Notre Dame games, featuring an extensive set of content offerings including news feeds, statistics, photos, chat windows and user-generated content that load up in real time and direct context of the game development. The free, browser-based service is targeted to fans that watch TV and surf the Internet simultaneously.
