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Jacked, Inc. ™ and VERSUS Announce Partnership to Produce Interactive Sportscasts

Jacked SportsTop™ Provides Advertisers with Cross-Platform Integration into VERSUS’ NHL and College Football and Basketball Telecasts

SANTA MONICA, Calif. – Aug. 4, 2008 – Jacked, Inc.™ (www.jacked.com), the leading producer of interactive broadcasts, today announced a partnership with VERSUS, a national cable sports network in more than 73 million homes, to integrate the Jacked SportsTop™ within live sports telecasts and on VERSUS.com.  The Jacked SportsTop™ will provide viewers with an interactive multimedia complement to live telecasts and will be available for regular season National Hockey League (NHL) games as well as the Stanley Cup Playoffs; during college football games from the Pac-10, Big 12 and Mountain West conferences, as well as during Mountain West NCAA basketball games.  This multimedia companion will also offer advertisers cross-platform integration opportunities that marry broadcast and online content.

“Our partnership with VERSUS comes after a successful test with the network, where we produced our interactive broadcasts for the 2008 NHL Stanley Cup Playoffs.  Jacked will now be able to provide these interactive broadcasts for NHL as well as college football and basketball games, delivering a robust multi-platform experience to the growing network of VERSUS viewers,” said Bryan Biniak, CEO of Jacked, Inc.™  “This cross-platform offering will also allow advertisers to target a captive audience of sports fans simultaneously engaged with both their online and on-air experiences.”    

The Jacked SportsTop™, which will be available through VERSUS.com, fuses live telecasts with the interactivity of the Web, publishing relevant content synchronized with the sportscasts.  Viewers can choose from a catalog of customizable widgets – which they can add, delete, resize and save to their preferences – that provide up-to-the-second player and game statistics, team photos, videos, news and interactive features, including sports trivia and the ability to chat with fans in real time.  For advertisers, this offers the added benefit of reaching active viewers – viewers of a television program who chat about, participate in or search online for information related to what they are watching on television while they are watching it. 

“Partnering with Jacked, one of the most recognizable companies in the interactive sports category, is a new and innovative way for us to super-serve our highly passionate fan base,” said Kim Armor, Senior Vice President of Business Development for VERSUS.  “As the exclusive cable television home of the NHL, and as a network that has grown its college sports franchise, we are continually adding new, interactive features across every media platform to enhance our viewers’ experiences during live sporting events.” 

The Jacked SportsTop™ currently supports all NBA, NFL, MLB and NHL games, as well as NCAA Division I football and basketball games. Jacked users spend an average of 25 minutes on the SportsTop™ each time they log on, providing advertisers with a captive audience of sports fans and a variety of advertising options.  Ads can be tied to contextual events during the broadcast, geo-targeted and eventually synchronized within broadcast commercials. 

About Jacked, Inc.

Jacked, Inc.™ is the leading producer of interactive broadcasts.  Jacked offers the first customizable Webtop contextually synchronized with live broadcast television programming.  The company’s first product, Jacked’s SportsTop™, currently supports all NBA, MLB, NFL and NHL games, as well as NCAA Division I Football and Basketball games, with real-time, contextually-generated, synchronous programming.   Jacked has partnered with numerous broadcasters and sports leagues including NBC, CBS, Versus, Fox’s Fuel TV, Raycom Sports and the NHL.

Jacked was recently recognized by media company AlwaysOn as both one of the OnMedia 100 and OnHollywood 100 winners and was also selected as one of 30 leading technology companies to join the Microsoft Startup Accelerator Program. Jacked is a venture-backed company with funding from Provenance Ventures, Core Capital Partners and Gabriel Venture Partners. Jacked was founded in June 2006 and is based in Santa Monica, Calif.

About VERSUS

VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD).  Now in more than 73 million homes, the network is the national cable home of the National Hockey League (NHL) and the Stanley Cup Playoffs, as well as best-in-class events such as The Tour de France, Davis Cup Tennis, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing.  The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12 and Mountain West. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events that audiences can't find elsewhere.  VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.

For more information, please contact:

Danit Ross, Cohn & Wolfe for Jacked, Inc. – (310) 526-5529 or danit.ross@cohnwolfe.com
Meier Raivich, VERSUS – (917) 934-1997 or meier_raivich@versus.com

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Jacked, Inc. is NOT associated with or authorized by any of the television broadcast companies, networks, or cable companies or the amateur, collegiate, or professional sports teams, athletes, or leagues. Jacked, Inc. is a completely independent news and information service provided to individuals like YOU who seek greater connection and interaction. Jacked uses team and league names and logos solely to identify them and to provide information, and those names and logos do not indicate any sponsorship or licensing connection or any other connection between Jacked and those teams or leagues. Jacked, Inc. is the first provider of a state-of-the-art system to make it possible to receive the information you need while you are watching other media. The Jacked TVTop™, the Jacked SportsTop™, and Jacked are registered trademarks of Jacked, Inc.